PR & Management
In the competitive world of music, having top-notch PR and management is crucial for artists aiming to break through. Whether here in NI—or anywhere else for that matter—these services provide not just promotional firepower but strategic direction essential for making an impact. With the right PR and management, artists can transform from contenders into recognised names, leveraging connections to reach a broader audience and stand out in a crowded market.
Even though Northern Ireland is relatively small, countless artists here have a proven track record of working successfully with PR and management experts from across the island and further afield. These professionals offer invaluable insights and expansive networks that help artists cut through the noise and gain meaningful exposure.
Whether based in Belfast, Dublin or elsewhere, the support from skilled PR and management teams can help emerging artists get the boost they need to rise to prominence, all while focusing on the thing they’re here to do: make music! Here’s our pick of some of the best reputable music PR and management from across Northern Ireland and the island of Ireland.
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Jeff Robinson PR
A world-class Belfast-based boutique PR agency with nearly 20 years of experience in the creative industries, specialising in music, comedy, theatre, and the arts. Jeff Robinson PR delivers bespoke, cross-media campaigns across Ireland.
Harbour Music Society
An independent Belfast-based agency specialising in PR, management, and creative services for electronic music, hip-hop, and more. They manage campaigns for releases, labels, festivals, and clubs across the UK and Europe.
Visit: harbourmusicsociety.com
New Champion Management
An independent artist management, music consultancy, and PR company based in Belfast. Founded by Ben Magee in 2019, following the legacy of the late Lyndon Stephens, New Champion Management supports top Irish artists with bespoke strategies and a passion for music. With global partners, over 80 million streams, and performances in 20+ countries, they are a key player in the Irish music scene.
Pete Murphy PR
Highly reputable independent music publicist and consultant with a focus on radio plugging. Founded by former EMI Ireland Head of Media, Pete Murphy, this agency offers expert PR services for the music industry.
Contact: petemurphypublicity@gmail.com
James Rollins
One of Northern Ireland’s most respected music and entertainment publicists with over 20 years of experience. James Rollins is a versatile professional, perfect for your campaign needs.
Vamp & Fade
Based in Donegal, this leading independent music PR agency promotes Irish music to global media. Founded by Kevin Murray, Vamp & Fade has collaborated with top labels and artists.
Jawdropper
Dublin-based management and PR company specialising in artist management, consultancy, and music PR. With a proven track record in helping artists achieve their goals, Jawdropper works with acts across Ireland, the UK, and Germany.
Amplify Agency
A Dublin-based PR and communications agency specialising in arts, music, events, and entertainment. Founded in 2019, Amplify Agency prides itself on authenticity, clarity, and integrity.
Linda Coogan Byrne
A leading Music PR Consultant and Culture Change Expert in Ireland and the UK. Linda Coogan Byrne, CEO of Good Seed PR and founder of Why Not Her?, has over two decades of experience and is an advocate for gender and racial diversity in the music industry.
Butter Wouldn’t Melt
A boutique Irish PR and artist management agency founded by Dwayne Woods. Ideal for emerging bands looking to make a mark on the scene.
Mags Blackburn
Publicist, artist manager, broadcaster, and AIM Ireland board member. Since 2016, Mags has represented Irish and international artists and now hosts Green on Red on Cork’s RedFM, focusing on Irish artists.
We Are Redhead
A Dublin-based agency specialising in events, public relations, and touring for music, festivals, venues, arts, and brands. With a strong team, including Stef Edwards and Jenny Headen, We Are Redhead is a top choice for elevating your vision.
A Badge of Friendship
A London-based boutique PR and social media management agency with a strong track record working with Irish artists. Led by Ellie Sorensen, they’ve collaborated with A.S. Fanning, Hayleon, Let’s Say Sail, and Æ MAK.
Contact: ellie@abadgeoffriendship.com
David Hull Promotions
A leading Belfast-based entertainment agency with over 40 years of experience. David Hull Promotions has presented high-profile bands and more across Northern Ireland.
Visit: davidhullpromotions.com
Old Crow Promotions
Belfast-based agency focused on promoting local talent across Northern Ireland, Ireland, and the UK. Services include PR, graphic design, video editing, and booking.