Tellin’ Stories: The art of building & maintaining artist legacies

The BPI is pleased to announce the next edition in its regular series of BPI Insight Sessions – Tellin’ Stories: The Art of Building & Maintaining Artist Legacies, which will take place on Thursday, 8^th July from 4.00pm.

The virtual session will again be presented in association with regular partners Music Ally, and with the valued support of BPI official audio partner, Bowers & Wilkins.

Building artist legacies has long been at the core of what record labels and their affiliated teams do – from positioning and crafting a narrative around an artist from the first day, to managing archives and assets – and finding audiences that will connect with each artist, often long after they are no longer active or with us.

The art of managing these legacies has evolved over the years – and with the advent of social media, as well as new platforms and tools, this is transforming more rapidly still.  This latest BPI Insight Session will explore the many facets of this process, looking at case studies and best practice around a broad spectrum of artists and the music companies that support them.

Following the well-received template of April’s 10 x 10: Ten Trends for the Next Ten Years event, this latest session will again see 10 expert speakers present their findings in 10 minute blocks, in what the BPI hopes will be an enlightening afternoon for anyone who is looking after any aspect of an artist’s career – from establishing a fledgling act’s identity – to managing the legacies of global icons – and everything in between.

Initial confirmed slots and speakers include:

• Managing Archives – Brad Mindich, CEO of Inveniem
• Activating Catalogues Ahead of New Releases – Julie Sandrin, Director of Digital Marketing, Sony Music Commercial Group UK 
• Data Insights and Real-time Reactions – Tom Gallacher – Director of Digital & Licensing, Rhino UK/ Warner Music UK
• All Boxed Up: Cult Artists to Global Icons – Michael Neidus, Global Commercial Manager & Dan Walton, Product Manager, Demon Music Group
• Estate Management: Building Legacies For Artists Who Have Left Us – Eamonn Forde, Music Ally contributor, author of Leaving the Building: The Lucrative Afterlife of Music Estates (out August 2021) 
• Storytelling & Posthumous Social Media – Alicia Yaffe, Senior Vice President Catalogue Development & Marketing, Warner Music Group

More speakers and a fully fleshed agenda will be announced in due course, but BPI members can attend for free here, while non members can buy a £20 ticket here. Members of other trade bodies can access a £5 discount code, and they should be in touch with their respective trade bodies to get this code.