Minding Creative Minds: Creative Career Recharge Series – Developing Your Marketing Roadmap

For many working in the creative industries, the challenge isn’t in the making: it’s in the telling. How do you communicate your work in a way that connects, cuts through and carves out a clear identity in an increasingly saturated landscape? On Tuesday 8 April, Minding Creative Minds invites artists and creatives to get to grips with precisely that, through the latest in their Creative Career Recharge series.

From 1pm to 2pm, marketing strategist Rebecca Fountain will lead a focused online session on how to build a roadmap for your creative marketing efforts. Taking place via Zoom, the free workshop will offer practical guidance on developing a considered strategy, including how to sharpen your branding, build and sustain a consistent presence on social media and communicate more effectively with your audience. The session won’t be recorded, so participants are encouraged to attend live and come ready to engage.

As anyone navigating a creative career knows, a good marketing strategy isn’t just a luxury: it’s a lifeline. Whether you’re an artist, musician, designer or freelancer in between, this workshop promises insight into how to shape your message, amplify your visibility and take a more proactive role in the way your work is received.

The event is part of a wider suite of supports provided by Minding Creative Minds, a free wellbeing and career service open to everyone working in the creative sector across the island of Ireland. In addition to regular workshops like this one, the programme offers 24/7 mental health support, as well as access to financial, legal, and career guidance – resources that continue to prove invaluable in a precarious sector.