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Match of the Day: The Intersection of Music & Professional Sport

4:00pm, Thursday 4th Nov 2021

The BPI is pleased to announce the next edition in its regular series of BPI Insight Sessions – Match of the Day: The Intersection of Music & Professional Sport, which will take place on Thursday, 4th November from 4.00pm.

The virtual session will again be presented in association with regular partners Music Ally, and with the valued support of BPI Official Audio Partner, Bowers & Wilkins.

Music and sports have long overlapped through the shared passion and interest they generate among countless fans and in our media, and this intersectionality increasingly creates significant synergies and partnership opportunities for the two industries and their respective protagonists.

This will explore developments within sports that the music world can draw inspiration from – whether use of innovative tech or new ways of engaging with fanbases; as well as present direct opportunities for music and artists to connect with this ecosystem for promotional or commercial purposes. The sessions will draw on expertise from the sports worlds of football and basketball amongst others, as well as music industry executives and specialists working in the intersection of these two businesses.

Following the well-received template of 2021’s events ‘10 x 10: Ten Trends for the Next Ten Years’ and ‘Tellin’ Stories: The Art of Building Artist Legacies’, this latest session will again see 10 expert speakers present their findings in 10 minute blocks, in what the BPI hopes will be an enlightening afternoon for anyone who is exploring opportunities or partnerships with the professional sports business, whether through working in sync, marketing, artist development or other avenues – or simply looking for some inspiration from a fascinating industry.

  • The Power of Music & Sports Fandoms – Srishti Das, Consultant, Midia Research
  • Music and Sports TV – Peter Bradbury, Director of Music, Sky and Tom Roberts, Director, Shoot Music
  • Learnings from the US: Hip-Hop & Professional Sports – Dan Runcie, Founder of Trapital
  • How Music and Sport can be on the Same Team (The Potential of Adaptive Music) – Chantal Epp, Founder & CEO, ClicknClear
  • New Tech Developments & Sports Startups – Joe Sparrow, Editor of Music Ally

More speakers and an updated agenda will be announced in due course.  BPI members can attend for free here, while non-members can purchase a £20 ticket here.  BPI is delighted to offer members of other trade bodies a £5 discount code, and they should be in touch with their respective trade bodies to get this code.




Gennaro Castaldo                        +44 (0)20 7803 1326 / +44 (0)7801 194 139

Toby Leveson                                         +44 (0)20 7803 1390

For Music Ally

Paul Brindley                                +44 (0)20 7250 3637 / +44 (0)7956 579 642

For Bowers & Wilkins

Andy Kerr                                   +44 (0)7590 735140

Notes to Editors

About BPI Insight Sessions

The BPI’s Insight Sessions typically explore the intersection of music with technology, and the resulting implications for the music industry and its consumers.  Often presented in association with Music Ally and since 2020 with Bowers & Wilkins, the very first sessions were hosted in 2014.  Over this time 18 Insight Sessions have been staged, including some jointly with the Entertainment Retailers Association.  Previous sessions have focused on subjects as wide ranging as In Car EntertainmentBlockchainVirtual RealityArtificial IntelligenceGeneration ZSmart SpeakersKids InsightsMusic & Wellbeing, and, most recently 10 x 10: Ten Trends for the Next Ten Years.

About BPI (British Phonographic Industry) –   

The BPI champions the UK’s recorded music industry, safeguarding the rights of its members and of the artists, performers and label members of collecting body PPL.  The BPI’s membership consists of over 500 independent labels and the UK’s three ‘majors’, which together account for 85 per cent of legitimate domestic music consumption and 1 in 10 streams around the world.  BPI promotes UK music overseas through its trade missions and the Music Exports Growth Scheme. It provides insights, training and networking with its free masterclasses, Innovation HubInsight Sessions and reports.  The BPI administers The BRIT Certified Awards, co-owns The Official Charts with ERA, organises The BRIT Awards and BRITs Week, and is also home to The Mercury Prize

About Bowers & Wilkins –

Bowers & Wilkins, founded in the U.K. in 1966, has been at the forefront of high-performance audio technology for more than 50 years. It designs and manufactures precision home speakers, headphones, custom installation and performance car audio products that set new standards for innovation and sound quality, earning countless awards and accolades from the world’s leading recording studios and musicians. Bowers & Wilkins’ reputation is based on the unwavering pursuit of the best possible sound and an unsurpassable music listening experience. Bowers & Wilkins joined the Sound United LLC family of brands in 2020. Learn more at

About Music Ally – /

Music Ally has been covering the music industry’s fast-moving digital developments since 2002. Known as a digital thought leader in the global music business, our clients span the music and technology sectors, including all of the major labels and indies, music publishers and collecting societies, music platforms like Spotify and Deezer, and tech giants like Google, Facebook and Microsoft. We are the leading periodical on the new music business, enabling companies to understand the landscape and effectively operate through marketing, training, research and advisory services. As a leader in industry training Music Ally recently launched an online learning hub for the global music business at Music Ally also collaborates with global events and we produce our own conferences including NY:LON Connect with Music Biz and Sandbox Summit as well as networking events.