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IMRO: Short-Form Video Strategies Webinar

3:00pm, Wednesday 14th Jul 2021

Short-form video has exploded over the last few years, with TikTok’s current grip on music and culture being the shining example. But TikTok is not the only app that encourages users to share their creative expressions via 15 second videos. The likes of Triller, Instagram Reels and Snapchat are key competitors offering similar features, with each having their own distinct audience, culture and user behaviour.

In this session, we will look at the specifics of each of these platforms and how they compare against TikTok. We will also give practical advice on how artists can best use each platform to engage their audience. We want to equip attendees with an understanding of how these platforms can fit into an artist’s social strategy and help you to make informed decisions about which platforms to focus your efforts on.

This webinar is delivered by Music Ally.

Music Ally launched in 2002 with a mission to help the global music industry thrive from digital disruption rather than fear it. Their original focus was on providing news and analysis of the way technology is impacting the industry and providing strategy and research to enable music companies to navigate the new landscape.

Over time they have evolved, now providing more hands-on marketing services and training for music professionals around the world. Music Ally also plays a role connecting different communities by organising regular conferences, including NY:LON Connect and Sandbox Summit in London and New York, and social events with partners including Music Biz, by:Larm, AWAL, Midem and Circulart.

They are currently exploring the evolution of the global music business, publishing regular profiles and analysis of expanding markets as well as launching an editorial service in Japan, opening an office in Medellín, Colombia with plans for Music Ally Africa and Music Ally China too. Their clients are across the music and technology sectors, and include all of the major labels, many independents, music publishers, management companies and music platforms like Spotify, Amazon, Facebook and Google.