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IMRO Presents YouTube/TikTok For Pros

Thursday 9th – Thursday 23rd Oct 2025



IMRO (The Irish Music Rights Organisation) have announced two free online training sessions this October, designed to help artists and industry professionals get the most out of two of the biggest platforms shaping music today. Delivered by digital strategy specialists Music Ally, the webinars offer practical insights into how musicians can optimise their presence, reach audiences and grow their careers.

On Thursday 9th October at 1pm, YouTube for Pros will explore best practices for discovery, engagement and channel growth on the world’s largest video platform. From optimising your channel to tapping into new opportunities, the session will highlight why YouTube is more influential than Spotify, Netflix or Disney+.

On Thursday 23rd October at 1pm, TikTok for Pros will focus on the short-form video app that continues to redefine music discovery. Attendees will learn about TikTok’s latest tools, creative strategies and content frameworks, alongside insights into how emerging and established artists are using the platform to break through.

Both webinars are free to attend, but booking is essential. To reserve your place, email events@imro.ie