Applications are now open for artists to perform at SXSW London, debuting from 2-7 June 2025.

Don’t miss the chance to showcase your talent in one of Shoreditch’s renowned live music venues before industry reps, media, and musicians from around the world. This is an exceptional opportunity for Northern Irish artists, whether emerging or established, to reach a global audience at one of the most anticipated music showcases in the world.

Playing at SXSW London guarantees one official showcase slot, with performances averaging 40 minutes. Submissions are open to all music genres and welcome both signed and unsigned artists. SXSW’s first European festival is expected to draw around 20,000 attendees, bringing an estimated £75 million boost to the UK economy.

Alongside the music showcases, SXSW London will feature a mix of tech, music, and arts programming, celebrating the convergence of creativity, culture, and innovation. The event includes a skills development programme, supporting young people in building careers within the creative industries and creating pathways beyond the festival.

To apply, review the guidelines and submit via the Submission Selector portal here. Applications close on 13 January 2025. Prepare a compelling submission for your chance to be part of this landmark event.

For full details and to apply, download the submission guidelines here. Don’t miss out on this incredible opportunity – apply now and be part of SXSW’s London debut!