In a crowded music world, good PR and management can make all the difference for artists looking to break through. Whether you’re based here in Northern Ireland or anywhere else, the right people bring more than promotional firepower. They bring the strategy, contacts and experience that help turn a promising act into a recognised name.
Northern Ireland may be small, but countless artists from here have worked successfully with PR and management experts from right across the island and further afield. These professionals offer invaluable insight and networks that help artists cut through the noise and reach the audiences their music deserves.
Whether they’re based in Belfast, Dublin or beyond, a skilled PR or management team can give emerging artists the boost they need, leaving them free to focus on what they’re here to do: make music. Here’s our pick of some of the best and most reputable music PR and management from Northern Ireland and across the island of Ireland.
Are we missing a PR or management company? Let us know: news@musicconnections.com
Based in Northern Ireland
Jeff Robinson PR
A Belfast-based boutique PR agency with nearly two decades’ experience in the creative industries, specialising in music, comedy, theatre and the arts. Jeff Robinson PR delivers bespoke, cross-media campaigns across Ireland, and its campaigns have included work for Snow Patrol, Rea Garvey and Belsonic.
Harbour Music Society
An independent Belfast management, PR and creative agency that makes noise about the artists, labels and ideas that excite it. With roots in electronic music and a roster that has included Salome, Holly Lester and Bloomfeld, it runs campaigns for releases, labels, festivals and clubs across the UK and Europe.
Visit: harbourmusicsociety.com
New Champion Management
An independent artist management company based at the Oh Yeah Music Centre, founded by Ben Magee in 2019 and carrying on the legacy of the late Lyndon Stephens. New Champion represents Irish artists with bespoke strategy and real passion, and its roster has included CHALK, Lemonade Shoelace and Joshua Burnside. Its artists have racked up more than 80 million streams and played in over 20 countries.
James Rollins
One of Northern Ireland’s most respected music and entertainment publicists, with more than two decades in the business, including 17 years at EMI. James offers a complete publicity service for record labels, established acts, unsigned bands and event organisers, built on strong personal relationships with presenters, producers and writers.
David Hull Promotions
A long-established Belfast entertainment agency with decades of experience as agents, promoters and producers. David Hull Promotions has presented high-profile concerts and touring shows across Northern Ireland, and also books bands and entertainment for events.
Visit: davidhullpromotions.com
Old Crow Promotions
A Belfast-based agency focused on promoting local talent across Northern Ireland, Ireland and the UK. Its services cover PR and booking, along with graphic design and video editing.
Contact: oldcrowspromotions@gmail.com
Across Ireland
Vamp & Fade
Based in Donegal, Vamp & Fade is one of Ireland’s leading independent music PR and promotions companies. Founded by Kevin Murray, it promotes new music to radio, press, online and TV, in Ireland and internationally, and has worked with many of the island’s top labels and artists.
Pete Murphy PR
A highly regarded independent music publicist and consultant with a particular focus on radio plugging. Founded by former EMI Ireland Head of Media Pete Murphy, the agency brings years of major-label know-how to campaigns for independent and established artists alike.
Contact: petemurphypublicity@gmail.com
Jawdropper
A Dublin-based artist management, consultancy and music PR company working with major-label, indie and fully independent acts across Ireland, the UK and Germany. Its roster includes CHALK, Robert Grace, Maria Kelly, Big Sleep and VENUS GRRRLS.
Amplify Agency
A creative PR and communications agency for arts, music and entertainment, founded by Sheena Madden in 2019 and based at The Digital Hub in Dublin. Its services cover music PR and marketing for single, album and live campaigns, along with radio plugging and festival and events PR.
Good Seed PR: Linda Coogan Byrne
Linda Coogan Byrne is founder and managing director of Good Seed PR, representing artists, festivals and cultural organisations in Ireland, the UK and beyond. She’s also the founder of Why Not Her?, the gender equality research and advocacy initiative, and the author of Why Not Her? A Manifesto for Culture Change (2025).
Visit Linda Coogan Byrne’s website
Butter Wouldn’t Melt
A boutique Irish PR and artist management agency founded by Dwayne Woods, with a reputation for helping emerging bands make their mark on the scene.
Mags Blackburn
A publicist and artist manager who has represented Irish and international artists since 2016, and a long-time champion of new Irish music.
We Are Redhead
A Dublin-based agency covering PR, touring and events for music, festivals, venues and brands. Led by an experienced team including Jenny Headen and Stef Edwards, it plans and tour-manages tours of Ireland as well as running press campaigns for bands, brands and venues.
Further afield
A Badge of Friendship
A London-based boutique PR and social media agency with a strong track record with Irish artists. Led by Ellie Sorensen, it has worked with acts including A.S. Fanning, Hayleon and Æ MAK.
Contact: ellie@abadgeoffriendship.com
Last updated October 2026.